Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
The World's Largest Research Institute Dedicated to Discovering How People Make Choices 904.813.7000 GET IN TOUCH PRODUCTS RESEARCH EVENTS ABOUT Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000 If you've had your fill of marketing theories, and you want tangible examples of successful marketing practices in real-world circumstances, then this webinar is for you. John Jordan, Executive Director of Digital Marketing for The Global Leadership Summit (GLS), and 30 of his colleagues conducted a custom, on-site value proposition workshop with a MECLABS facilitator to improve marketing performance for the largest leadership event in the world. After applying the new value proposition, in addition to principles learned from MECLABS methodology, attendance for the GLS grew to 400,000, and revenue attributed to email testing increased 82%. These results motivated the organization to no longer rely on best practices or "The Golden Gut,"