MECLABS Institute

  You can see resources related to this Session #5 video at https://MECLABS.com/FastClass05          In Session #5, Flint teaches the most effective way to determine and structure the objective of our webpages.   Here are some of the most important insights from this class:   • Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “designed by committee” process and thus speaks with the disjointed voice of compromise. • 70% of our signal set (web pages) should be focused on a single objective.  • The customer's desires are more vital than the company's categories. • Don't ask before you have communicated enough perceived value.  • The customer forms two conclusion sets: about you and about the offer.  Use the geography of the page to guide the chronology in the mind.  To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com Editor’s Note:

  You can see resources related to this Session #4 video at https://MECLABS.com/FastClass04       In Session #4, Flint teaches how to convert prospect data into customer wisdom. Here are some of the most important insights from this class: • For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory). • Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS. • We progress UP the funnel through a series of micro-yeses. • Embarrassment is often the price of marketing wisdom. • You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE. To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiment

You can see resources related to this Session #3 video at https://MECLABS.com/FastClass03       In the very first FASTCLASS, Flint McGlaughlin, Founder, MECLABS Institute taught that there is a new class of marketer. They achieve different results because they employ different thinking.  In FASTCLASS Session #3, McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer. The course is fully underwritten by MECLABS, with no cost to participants. In this session, Flint shares:  • Three keys to help correct our distorted thinking  • Four types of value propositions • Why people are falling out of your sales and marketing funnel  • How to get micro yeses from your customers that ultimately lead to the macro yes  • Why the marketer cannot drive traffic     To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com  Editor’s N

  You can see resources related to this Session #2 video at https://MECLABS.com/FastClass02 Our goal in creating this course is to provide you the definitive guide to converting high-converting landing pages.    In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business (you can download The Marketer’s Mindset Checklist at https://MECLABS.com/FastClass02 ). The course is fully underwritten by MECLABS, with no cost to participants. In this session, Flint shares: • Three essential keys for developing high-converting webpages • The key to transformative marketing • How to create a well-crafted webpage • How much of your webpage elements you should focus on a single objective • What it takes to build a well-crafted webpage To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this