EXECUTIVE SERIES: The Web as a Living Laboratory

 

MECLABS > Research > Executive Series > Executive Series Vol. I, Issue 1

MECLABS sealEXECUTIVE SERIES:

The Web as a Living Laboratory

coverLearn How to Use the Web to Experiment Your Way Into a More Profound Understanding of Your Customer

The web is shifting its role as an "important channel" to a central dynamic of your entire business ecosystem. The web allows your team to peer deeply into the minds of consumers as they make a purchasing decision.

Businesses and teams who use the web as a laboratory gain a profound understanding of their customers and are able to answer the fundamental question, "Why do people say yes?" Answering this question is the only way to produce long-term sustainable results.

Over the last 15 years, MECLABS Institute has conducted more than 10,000 webpage experiments to understand why people say "yes." This research is obtained through Research Partnerships, where we apply our science and methodology to the websites of companies to achieve customer learnings and increase conversion rates.

Inside this series you will find proprietary research such as:

  • How to determine if people will say "yes" on your landing pages
  • How to correctly construct a value proposition
  • The inverted sales funnel
  • The value exchange fulcrum

"The sales and marketing funnel is not constructed with ads and pages; it is comprised of thoughts and conclusions.”

— Flint McGlaughlin, CEO and Managing Director, MECLABS Institute

Location: 4651 Salisbury Rd, Jacksonville, FL 32256, USA

Comments

Post a Comment

Popular posts from this blog

Customer-First Objectives: Discover a three part formula for focusing your webpage message

Image
  You can see resources related to this Session #5 video at https://MECLABS.com/FastClass05          In Session #5, Flint teaches the most effective way to determine and structure the objective of our webpages.   Here are some of the most important insights from this class:   • Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “designed by committee” process and thus speaks with the disjointed voice of compromise. • 70% of our signal set (web pages) should be focused on a single objective.  • The customer's desires are more vital than the company's categories. • Don't ask before you have communicated enough perceived value.  • The customer forms two conclusion sets: about you and about the offer.  Use the geography of the page to guide the chronology in the mind.  To get immediate help with your marketing challenges, just contact Flin...
Read more

What is the most important question to ask before creating a high-converting landing page?

Image
What is the most important question to ask before creating a high-converting landing page? Our goal in creating this course is to provide you the definitive guide to creating high-converting landing pages. In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business. In this session, Flint shares: Three essentials for developing high-converting webpages The key to transformative marketing Why we do not optimize web pages and what you should optimize instead How much of your webpage elements you should focus on a single objective What it takes to build a well-crafted webpage To get immediate help with your marketing challenges, just contact Flint and his team:   F.McGlaughlin@MECLABS.com Essential resource Get the Marketer’s Mindset Checklist Related In-depth Podcast Discussion Flint McGlaughlin and Daniel Burstein, Senior Director of Content and Marke...
Read more

What is the most important question to ask before creating a high-converting landing page?

Image
 What is the most important question to ask before creating a high-converting landing page?     How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do? Flint McGlaughlin, Founder, MECLABS Institute, helps you answer these questions in the first class of the Become a Master at Creating and Optimizing High-Converting Web Pages course. The course is fully underwritten by MECLABS, with no monetary cost to participants. In this session, Flint shares: Three insights that might transform the way we approach our work tomorrow How a 272% increase in conversion produced significant impacts in revenue, cost per acquisition, and monthly profit for one organization Four essential growth elements Why you should beware of focusing on your lower-converting web pages How your highest-converting webpage could be costing you the most money To get immediate help with your marketing challenges, just conta...
Read more