Customer-First Objectives: Discover a three part formula for focusing your webpage message

 You can see resources related to this Session #5 video at https://MECLABS.com/FastClass05 

 


 

 

 In Session #5, Flint teaches the most effective way to determine and structure the objective of our webpages. 

 Here are some of the most important insights from this class: 

 • Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “designed by committee” process and thus speaks with the disjointed voice of compromise.

• 70% of our signal set (web pages) should be focused on a single objective. 

• The customer's desires are more vital than the company's categories.

• Don't ask before you have communicated enough perceived value. 

• The customer forms two conclusion sets: about you and about the offer. 

Use the geography of the page to guide the chronology in the mind. 

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings. 

This is session #5 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants. 

 #CustomerFirstObjectives #Webpage #WebpageMessage #Customer #CustomerSucces #CustomerExperience #Entrepreneurship #business #CustomerOriented #CustomerProfile #EntrepreneurialMindset #Marketing #FlintMcGlaughlin #MECLABS

Location: 4651 Salisbury Rd Suite 400, Jacksonville, FL 32256, USA

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