In-person Team Training
Dedicated to Discovering How People Make Choices
Set Your Team Up for Success
Here’s What They Need to Drive More Conversion and Revenue
- Do you know precisely why prospects should buy from you instead of the competition? If we asked everyone on your team, would they give the identical answer?
- Do online conversions come easily for your team?
- Can you identify where prospects could be dropping out of your online sales process? Do you know what to do about it?
If you can't answer these questions with a resounding "yes," you're losing conversions and revenue. Change this fast by bringing your team the MECLABS Institute Certified Value Proposition Development, Website Optimization, and Online Testing courses.
Customized to your needs and presented in person for an optimal learning experience, this is the only training based on more than a quarter century of research that leverages insights gained from 20,000 sales paths and 1 billion email sends. It’s why MECLABS Institute programs have been a critical component of a graduate program curriculum at the University of Florida and repeatedly presented at Cambridge University.
You have likely seen this knowledge published in case studies, benchmark reports and training by our subsidiary organizations, MarketingSherpa and MarketingExperiments. It has also been published in publications such as The Wall Street Journal and AdWeek.
Classes range from 10 to 250 students. Your team will graduate certified in the methodology of customer response, conversion and messaging optimization through interactive, hands-on education. Instructors will guide your team through applying key marketing principles to your own pages and emails. In just two days, your team will have the tools to take precisely the right action to continuously improve online conversions. Here’s a sample of major conversion lifts our training has achieved.
Customizable Courses Set the Stage for High Marketing ROI
Value Proposition Development
Identify, craft and express a unique value proposition that resonates with your ideal customer
Website Optimization
Improve landing page efficiency to convert more visitors to sales or leads
Online Testing Fundamentals
Learn a proven methodology for executing effective and valid experiments for increased marketing ROI
Why Value Proposition training is critical to success:
The heart of business is the transaction, which is the direct result of an effective value proposition. It's why prospects say "yes" to your offer. It's why your ideal prospect should buy from you rather than any of your competitors. If your value proposition is unknown or unclear:
- You're missing opportunities because prospects are naturally attracted to the choices that provide the most value.
- Your competitors may be doing a better job of communicating value and taking business away from you.
A strong value proposition seals the holes in your sales funnel.
MECLABS value proposition training will teach you to:
- Identify and articulate a value proposition
- Achieve maximum impact by adjusting four critical value proposition elements
- Infuse your value proposition into all of your marketing collateral
Curriculum
- What is a value proposition?
Find out what a value proposition is and isn't. The curriculum is based on extensive research into more than 1,100 academic articles by the best minds on the subject including Michael Lanning, Rosser Reeves, David Ogilvy and others. - What determines the force of a value proposition?
Learn how to measure and adjust the four factors that make or break a value proposition. - How are value propositions crafted?
Craft an effective value proposition through an easy-to-follow, step-by-step process. - How should value propositions be applied?
Discover how to leverage everything you've learned to start driving results fast.
In two minutes, find out why the sales funnel is inverted and how that affects you.
Peter Doucette, Vice President, Consumer Sales & Marketing, Boston Globe, explains how the MECLABS methodology is driving millions of dollars in incremental revenue.
Look Inside a Training Manual
Meet some of your instructors
Flint McGlaughlin
Dr. Flint McGlaughlin is the founder of MECLABS, the world's largest independent research institution focused on offer response optimization.
His personal work has focused on the philosophy of human choice, experimental design, and the cognitive psychology of conversion. Dr. McGlaughlin has written or edited more than 250 articles and texts, he has won multiple awards, and he has been quoted in more than 10,000 online and offline sources.
McGlaughlin has patented ten conversion-related heuristics and he has conducted large-scale research projects in partnership with companies such as The New York Times, Google, Bank of America, Wells Fargo, and Royal Bank of Canada.
He has lectured at major conferences and universities around the world including New York University, Columbia University, Oxford University, and he has delivered keynote addresses for companies such as Cisco Systems Inc., Microsoft, and Google.
McGlaughlin is also the author of "The Marketer as a Philosopher: 40 Brief Reflections on the Power of Your Value Proposition." The book unveils a new way to look at marketing through the philosophical lens.
McGlaughlin also serves as the Director of Enterprise Research at the Transforming Business Institute, University of Cambridge (UK), as the former Chairman of the Board of Governors for St. Stephen's University and as a former Trustee for Westminster Theological Centre. He originally studied philosophy and theology at University of London's Specialist Jesuit College.
He lives in Ponte Vedra Beach, Florida, with his wife and three children.
Student Testimonial
The training, certifications and new set of eyes MECLABS gave me has resulted in over 8 figures for my clients. I am continually referred to as the authority in my market. If I had to start over and learn from one resource alone, it would be MECLABS without a doubt.
— Jason Henderson, MARKETING CONSULTANT
FAQs
How was this training developed?
What makes these trainers qualified?
What does the training provide me?
Research updates, case studies and analysis based on marketing experimentation
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