The World's Largest Research Institute Dedicated to Discovering How People Make Choices

 

Comments

Post a Comment

Popular posts from this blog

Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000

Image
The World's Largest Research Institute Dedicated to Discovering How People Make Choices 904.813.7000 GET IN TOUCH PRODUCTS RESEARCH EVENTS ABOUT Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000 If you've had your fill of marketing theories, and you want tangible examples of successful marketing practices in real-world circumstances, then this webinar is for you. John Jordan, Executive Director of Digital Marketing for The Global Leadership Summit (GLS), and 30 of his colleagues conducted a custom, on-site value proposition workshop with a MECLABS facilitator to improve marketing performance for the largest leadership event in the world. After applying the new value proposition, in addition to principles learned from MECLABS methodology, attendance for the GLS grew to 400,000, and revenue attributed to email testing increased 82%. These results motivated the organization to no longer rely on best practices or "The Golden Gut,...
Read more

Your Customer Profile: 5 powerful questions about your prospect (before you design a webpage)

Image
  You can see resources related to this Session #4 video at https://MECLABS.com/FastClass04       In Session #4, Flint teaches how to convert prospect data into customer wisdom. Here are some of the most important insights from this class: • For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory). • Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS. • We progress UP the funnel through a series of micro-yeses. • Embarrassment is often the price of marketing wisdom. • You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE. To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The...
Read more

Customer-First Objectives: Discover a three part formula for focusing your webpage message

Image
  You can see resources related to this Session #5 video at https://MECLABS.com/FastClass05          In Session #5, Flint teaches the most effective way to determine and structure the objective of our webpages.   Here are some of the most important insights from this class:   • Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “designed by committee” process and thus speaks with the disjointed voice of compromise. • 70% of our signal set (web pages) should be focused on a single objective.  • The customer's desires are more vital than the company's categories. • Don't ask before you have communicated enough perceived value.  • The customer forms two conclusion sets: about you and about the offer.  Use the geography of the page to guide the chronology in the mind.  To get immediate help with your marketing challenges, just contact Flin...
Read more