What is the most important question to ask before creating a high-converting landing page?

What is the most important question to ask before creating a high-converting landing page?



Our goal in creating this course is to provide you the definitive guide to creating high-converting landing pages.

In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business.

In this session, Flint shares:

  • Three essentials for developing high-converting webpages
  • The key to transformative marketing
  • Why we do not optimize web pages and what you should optimize instead
  • How much of your webpage elements you should focus on a single objective
  • What it takes to build a well-crafted webpage

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com

Essential resource

Get the Marketer’s Mindset Checklist

Related In-depth Podcast Discussion

Flint McGlaughlin and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa take a deeper look at the Marketer’s Mindset Checklist in The Marketer as Philosopher podcast.

We had so much info to share with you, we split Episode #2 into two parts to break down each question in the checklist (a free and easy checklist you can use to help create high-converting marketing).

In Part 1, we discussed:

  • the easy-to-overlook downside of being an experienced brand-side marketer, business leader, entrepreneur, or marketing consultant.
  • dilution in marketing
  • how internal politics drag down digital marketing performance
  • the need for focus on a primary objective
  • why the lust for scale kills beauty
  • tightly defining which customers your company can best serve
  • a letter written by Herb Kelleher of Southwest Airlines

In Part 2, we discussed:

  • the role of the founder’s DNA in a value prop
  • serving particular customer groups
  • why marketers should produce “reasons” for the customer
  • the essential need for curiosity in marketing
  • customer-first marketing

Related resources

The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap

The Data Pattern Analysis: 3 ways to turn info into insight

Customer Service Can Be a Treasure Trove of Ideas For CRO

Retention exercise

This quiz is carefully designed based on the latest learning technology in order to help you improve retention of the key principles.

Popular posts from this blog

On Value Proposition as the Essence of the Good Business

Image
  The World's Largest Research Institute Dedicated to Discovering How People Make Choices 904.813.7000 GET IN TOUCH PRODUCTS RESEARCH EVENTS ABOUT MECLABS  >  Research  > Oxford Lecture On Value Proposition as the Essence of the Good Business Watch a video replay of Flint McGlaughlin's presentation at the Saïd Business School, University of Oxford, U.K., on the importance of value proposition when it comes to creating a successful, and ultimately good, business. The goal of the entrepreneur is not to create a company but to create a customer. There is no company we can't first frame and attract a customer. — Flint McGlaughlin, Managing Director, MECLABS Institute  A truly innovative, successful and ultimately good business starts at the value proposition, but what exactly does that mean? What is a value proposition, and why is it important? In this video replay of McGlaughlin's presentation at the University of Oxford, he explores what value proposition is. McGlau
Read more

Academic Lecture Series

Image
  The World's Largest Research Institute Dedicated to Discovering How People Make Choices 904.813.7000 GET IN TOUCH PRODUCTS RESEARCH EVENTS ABOUT Learn a patented methodology to increase customer response To teach marketers and business leaders how to better serve customers and increase customer response, MECLABS Institute has developed a repeatable methodology featuring 10 patented heuristics based on more than 15 years of real-world research into customer behavior. MECLABS  >  Education  > Academic Lecture Series MECLABS Academic Lecture Series MECLABS hosts a regular lecture series to bring new ideas from varied disciplines into the labs to help spark new discoveries in our research team. We're sharing these lectures publicly to help spawn innovative concepts in you as well.   Theoharis C. Theoharis, Associate of the Department of Comparative Literature, Harvard Extension School Professor Theoharis has taught at UC Berkeley and MIT. Since 1985, Theoharis has taught as
Read more

What is the most important question to ask before creating a high-converting landing page?

Image
 What is the most important question to ask before creating a high-converting landing page?     How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do? Flint McGlaughlin, Founder, MECLABS Institute, helps you answer these questions in the first class of the Become a Master at Creating and Optimizing High-Converting Web Pages course. The course is fully underwritten by MECLABS, with no monetary cost to participants. In this session, Flint shares: Three insights that might transform the way we approach our work tomorrow How a 272% increase in conversion produced significant impacts in revenue, cost per acquisition, and monthly profit for one organization Four essential growth elements Why you should beware of focusing on your lower-converting web pages How your highest-converting webpage could be costing you the most money To get immediate help with your marketing challenges, just contact Flint and h
Read more