Your Customer Profile: 5 powerful questions about your prospect (before you design a webpage)
You can see resources related to this Session #4 video at https://MECLABS.com/FastClass04
In Session #4, Flint teaches how to convert prospect data into customer wisdom. Here are some of the most important insights from this class: • For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory). • Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS. • We progress UP the funnel through a series of micro-yeses. • Embarrassment is often the price of marketing wisdom. • You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE. To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the data and learnings. This is Session #4 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants. #CustomerProfile #EntrepreneurialMindset #FlintMcGlaughlin #CRO #LandingPageOptimization #MECLABS #Marketing #Conversion #ConversionOptimization #valueproposition #marketer #funnel #customerprofile
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